6.11.19

Herbal Essences Bio: Renew in Partnership With The Royal Botanic Gardens, Kew


Nowadays consumers are increasingly adopting natural haircare products into their daily routine, and the more that they are to be free from chemical preservatives and additives, the better. Thus with Herbal Essences bio: renew which if the only haircare brand in the world with real botanicals endorsed by the Royal Botanic Gardens, Kew- the brand continues to partner with RBG Kew to bring cutting edge botanical science to its lineups of shampoos and conditioners in Malaysia.

Hence with that being said,  Herbal Essences' bio: renew technology has an active antioxidant to help fight environmental factors such as water impurities that can compromise the integrity of the hair. Not only that, but because the Royal Botanic Gardens, Kew is known as a global authority in plant science, Kew scientist have also identified that the botanicals in Herbal Essences' bio: renew products also provides high efficacy for consumers with their key botanicals as well.

"There’s also been a shift towards more natural ingredients as consumers look to prolong the long-term health of their hair and become more conscious of their impact on the environment. With this in mind, it is important for Watsons to collaborate with brands that are able to meet this demand from the consumer. Our collaboration with Herbal Essences demonstrates an example of a shared vision of innovation and environmental care in what we offer for the eco-conscious savvy shoppers of today,” said Caryn Loh, Managing Director of Watsons Malaysia.
Hence to commemorate this partnership, Herbal Essences launched their '#NaturallyLegit' campaign in an exclusive PR event with Watsons Malaysia. During the launch, P&G Asia Pacific Haircare Principle Scientist Saint Tiu collaborated with Thinker Studios, a well known YouTube channel in Malaysia in a unique interactive session, showcasing how Herbal Essences products are formulated with real ingredients with interactive experiments and videos. 


Plus to give an immersive experience of Herbal Essences’ partnership with Kew, Thinker Studios team will get an exclusive chance to visit the Royal Botanic Gardens, Kew in London for a full day to learn more about the product science behind Herbal Essences. Herbal Essences also announced exciting contests for Thinker Studios fans and Watsons members to get a unique chance to join the trip to Kew Gardens, London.


In the meantime, The Herbal Essences bio: renew shampoos and conditioners are available across all Watsons stores nationwide and Watsons Online Store for only RM27.90 (400ml). You can also download the Watsons Mobile App available at Google Play Store or App Store, and you can also follow Thinker Studios Channel, Thinker Studios Instagram handle and Watsons Malaysia Facebook page for details on the exclusive contest to visit the Royal Botanic Gardens, Kew in London.

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