For the month of October, Hilton Kuala Lumpur created the Pink Hope Afternoon Tea, a CSR initiative in collaboration with The Esteé Lauder Companies Malaysia. The all-pink three-tier afternoon tea was especially created for this campaign, where both the sweet and savoury pastries are infused with berries, and beetroot, rich in antioxidants and known for their cancer-fighting benefits. The focused ingredients choice is a reflection of Hilton's Mindful Eating pillar, drawing from the changing dietary trends to offer and F&B experience that supports a healthier lifestyle and helps sustain engagement during meetings and events.