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Coway Appoints BTS As New Global Brand Ambassador


Looks like the two world-famous South Korean brands are joining forces to change the lives of consumers worldwide, for the leading Life Care Company, Coway has officially selected international K-pop Phenomenon, BTS (South Korean boy band) as its global brand ambassador.

Now Coway aims to elevate its brand awareness in Malaysia and around the globe by partnering with BTS,  with both brands enjoying a strong fan base both locally and globally. This is befitting as Coway is a  youthful and vibrant brand, which continues to engage Malaysians through exciting initiatives such  as the annual Coway Run, the recent launch of the world’s first Coway Experience Centre and its various new product launches.

The company’s products and marketing efforts cater to the growing needs of young families as well  as first-time homeowners, looking to fully equip their home with home appliances such as water  purifiers, air purifiers, washroom appliances and quality mattresses.  

“We see a natural synergy between Coway and BTS, I believe this collaboration will inject more joy  and excitement for our customers as well as the global home appliance and wellness market.  Together with BTS, we at Coway want to offer Malaysians a Life-Changing journey for a happier and  healthier lifestyle,” said Kyle Choi, Managing Director of Coway Malaysia.

In the meantime, for further details on Coway and their line of products, you can reference the link here at their Official Website for more details.

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