Caudalie Paris Launches its Brand New Premier Cru

Alright you guys, we have a new release from Caudalie for after 10 years of genetics research, Dr. David Sinclair, Caudalie’s research partner, made a new revolutionary discovery: an enzyme, named TET (Ten-Eleven Translocation) that enables skin  ageing to be reversed. 

Since then, the Caudalie Natural Formulation Laboratory has worked to find a unique pharmaceutic active ingredient capable of boosting this TET enzyme, and after studying thousands of active ingredients, one was selected: Honokiol, from Magnolia and obtained by eco-extraction. Honokiol boosts the TET enzyme. Combined with Resveratrol, its effects are multiplied, enabling it to act directly on the skin’s youth proteins and as such correct the eight signs of ageing.

So how does the TET enzyme reverse ageing? 

Well, with environmental factors (oxidation, sun, smoking, an unhealthy lifestyle, artificial light) our cells’ DNA takes on signs of ageing that prevent the expression of certain genes. This is epigenetics. If these signs appear on a key gene in skin functioning, this gene is less expressed, it will produce fewer proteins, the skin ages and the eight main signs of ageing set in: wrinkles, fine lines, loss of firmness, loss of elasticity, loss of volume, dehydration, dark spots, loss of radiance. The TET enzyme removes these signs from the DNA and combats the ageing process.

Now Caudalie has selected the best active ingredients to combine them with the TET8TM technology: 

• Dark spot-correcting Viniferine

• Grape seed Polyphenols, which prevent wrinkles and block free radicals

• Natural origin Hyaluronic Acid, that plumps up the skin

• Tightening Sugars, which reduce wrinkles’ depth, length and surface

The Premier Cru The Cream: 8 signs of ageing corrected, 0 compromise.

It has a 100% natural phyto-aromatic composition: Damask rose, rose petal essence, geranium essence, rose absolute, violet leaf absolute, white cedar essence, Siam benzoin absolute. A real concentration of eectiveness in a luxurious, highly sensorial and natural formula. So like all Caudalie products, the Premier Cru collection does not contain mineral oils, silicones, PEG, parabens, phthalates.

Caudalie makes zero compromise on sustainability and eco-friendliness. The Cream or Rich Cream jar can be easily refilled thanks to the capsules in them. It’s a system that’s more eco-friendly, as each refill purchased saves around 3.12T of multi-material packaging and 18T of glass.

Hence the Premier Cru collection combines the best of Caudalie’s natural and cutting-edge anti-ageing expertise and is now available in all Caudalie boutiques, Caudalie Shopee and KENS apothecary Sephora stores and Sephora online starting from 16th February 2023.