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Earth Day Celebration At The Body Shop New Activist Maker Workshop Store At Sunway Pyramid Shopping Mall

Coinciding with Earth Day 2022, The Body Shop launched a new store concept – the first of its kind in Malaysia – at Sunway Pyramid shopping mall. The Body Shop Activist Maker Workshop is an interactive ‘activist workshop’ that encourages people to explore products and discover how – together – we can fight for a fairer and more beautiful world. The Body Shop’s new Activist Makers’ Workshop store is a place for play and discovery, where shoppers can get stuck in and get inspired by the brand’s legendary beauty products and ethical purpose.

During the launch of the new The Body Shop Activist Makers’ Workshop store at Sunway Pyramid, one of the highlights is the vibrant sustainable artwork created by multi-talented Malaysian artist Nini Marini. Injecting her personal style of bright colours inspired by nature, Nini used plastic pegs made from recycled The Body Shop plastic packaging to create the mural. Inspired by the theme “climate change”, the artwork challenges us to change our patterns and move towards “closing the loop” for climate change.

The Body Shop works with The Sea Monkey Project to turn plastic packaging returned by customers to the stores into beautiful recycled products such as detangling combs, tube winder keys and soap dishes. The plastic pegs used by Nini in her artwork were produced by The Sea Monkey Project. Twelve mini artworks by Sunway University School of Arts students – also inspired by climate change, used the same kind of pegs as well. 

Meanwhile, customers of the new store will experience new features at this The Body Shop store, one of the most sustainable in Malaysia:

Refill station: The Body Shop is on a mission to use as little plastic as possible with aluminium refill bottles that can be cleaned and brought back to the store to be refilled from 12 of the brand’s best- loved shower gel, shampoo, conditioner and hand wash.

Sustainable store fixtures: The store has been outfitted with sustainable fixtures made from reclaimed wood and recycled plastics to help minimise its environmental footprint. Examples include a metal facade constructed in aluminium, which requires less energy production than other materials and is infinitely recyclable. The store also boasts worktop surfaces that are manufactured from 100% recycled material otherwise destined for the landfill.

The Body Butter Tower: One the most beloved The Body Shop products, The Body Shop body butters are displayed in full glory in a towering rack. With an attached sink, customers can test out different hand wash and shower gels before slathering on their favourite body butter or body lotion at this testing station.

The ACT Wall/Station: This is where the public can pledge to do something sustainable for the good of the environment, while also inspiring and encouraging others. Choose from one of four pledges on the board to commit to: 

  • To switch to energy-efficient appliances, reduce energy and your bills, too
  • To consume less, waste less, and enjoy life more 
  • To reduce, reuse, repair and recycle as much as possible 
  • To green your commute, perhaps by riding a bike, carpooling, driving and electric vehicle or flying less 

In future, this ACT wall will be used to activate causes that are inline with the values of The Body Shop including youth activism and female empowerment.

During the day of the launch, members of the public were treated to 350 free plants from The Free Tree Society to bring home. Meanwhile, throughout the whole week all the way until 1 May 2022, local artisans will set up pop-up booths at the activity area in the Water Feature Area, where shoppers can check out their wares for purchase. Each artisan has pledged to donate a portion of their sales to selected NGOs and causes including MyCat, Women’s Aid Organisation, Agape Vision, MyHutan and Save Our Seahorses. Artisans taking part in Artisans For A Cause include The Sea Monkey Project, Earth Heir, Concrete Dezign, Dheneshmakes, Theory 13, Tattme.not, as well as Aquaria showcasing live seahorses to educate the public about these unique sea creatures – bringing the concept of Earth Day and activist makers full circle for the event.

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