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Triumph Flagship Boutique Grand Opening at 1 Utama Shopping Centre

The launch of Triumph's First Flagship Store Boutique

Looking at the updates on our Facebook Page, it has certainly been an exciting month for all of us with plenty of sales and deals to connect with. However, one of the most hyped ones was at Triumph Malaysia, where the brand had its grand launch of its very first flagship boutique located at 1 Utama Shopping Centre.

Highlights | Store Concept

The Triumph Essence Collection

Situated on the First Floor, Highstreet - New Wing, the store was filled with scores of people as early as 8am on Sunday (2/10); all queuing to to take a peek inside at the whole new look of Triumph's Tailoress Concept Boutique.

Fitting well to Triumph’s concept, the brand’s first flagship boutique has a rather authentic and feminine feel to it that enhances its European heritage. With beautiful decorated panels and ornate designs, the store certainly gives off an extremely welcoming vibe as well to customers.

The Tailoress Concept New Display: 

  • Features the categories of the strapless, invisible, the maximizer, cleave and non-wired.
  • Well displayed information panel
  • Finding the perfect style and fit with ease

On the store and its selections

Together with its amazing 130th Anniversary Promotions where the first 130 of its customers received goodie bags worth RM600 and above with any purchase amount, 4 lucky winners walked away with RM1000 Triumph Bra Wardrobe Shopping Spree as well.

Triumph's First Flagship Boutique at 1 Utama:

  • Location: F326 on the 1st Floor, High Street - New Wing | Next to Typo
  • Contact Details: 016 601 1425

The organization of Triumph's new boutique
On the different designs

Now if you notice, the impression of this boutique is set up rather differently from its other stores, where instead of various pieces being placed on individual counters for you to look at, the brand has now carefully and categorically organized its selection according to support, shape and assortments.

The Various Collections Available in Stores:

  • Strapless, Invisible, Maximizer, Cleavage, The Non Wired, Triumph Essence, Magic Spacer, Sports and the latest which is the Autumn 2016 line called Forever Young (Beauty-Full Curves) that have Natural, Shape and Super Support. 

The Fitting Room
Triumph's Sports Wear

What we can really appreciate about this, is that it is easier to maneuver around the store and by finding the exact collection that you would like to purchase, you can also promptly head over to the fitting room where a friendly staff will be on standby to assist you at any given time.

The Fitting Experience | 
Autumn 2016; Maximizer Magic Wire

The Selection

In terms of a selection, a favorite of ours is the Maximizer Magic Wire which is one of the latest in Triumph’s Autumn 2016 Range. Also a part of the Magic Boost Collection, the fitting for this is sensational and it gives all the support of having a wired bra with the absolute feeling of having none at all.  

It is also extremely comfortable to wear and this beautiful shade of plum purple works seamlessly for any overall impeccable look.

The line outside the store
The crowd since 8am

In the meantime, for more details on the event and updates on Triumph's current and ongoing promotions, do remember to head on to their Official Facebook Page and Website for further information. As for taking a look at the different collections available, you can also visit their first flagship store at which is right besides Typo, on the First Floor New Wing as well.



  1. Triumph is my favorite inner garments. I was there during the launching.

  2. Triumph is definitely one of the best undergarments a woman can have... I have a few sets and they are my favorite to be sure


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