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The Laneige Beauty Road 2016

At the Laneige Beauty Road 2016

Now back for the second time, the Laneige Beauty Road 2016 has returned to Malaysia after making its grand debut in 2015, and this time it welcomes South Korean Actress Lee Sung-Kyung in its launch for the newly upgraded Water Bank Gel Cream and Water Bank Moisture Cream.

Laneige's New Reformulation of The Water Bank Gel Cream & Moisture Cream

On new packaging and reformulation

Officially launched at Midvalley, the Water Bank has been Laneige's best selling hydration series and for 2016, Laneige has upgraded the formulation with the infusion of Hydro Ion Mineral Water and Moisturizing Biogene Technology. With this, the Water Bank Creams are able to offer long lasting 360°  moisture care, leaving the skin plumped and well moisturized with a proven 24 hour moisture effect.

With the Gel Cream
During the launch with the mascot

With this in regards, the Laneige Beauty Road 2016 is set to conquer 11 cities across the globe, beginning in Seoul (22-24th of April), Kuala Lumpur (2nd and 8th of May) together with other cities to follow including Singapore, Bangkok, Taipei, Shanghai, Hong Kong, Guangchou, Beijing, Chengdu and lastly Toronto in Canada.

On Laneige Waterful Sharing Campaign

The Limited Edition Water Bottles

Now with each Water Bank Gel Cream and Moisture Cream sold at RM150 a jar, customers are also eligible to purchase the Water Bank Limited Edition Water Bottle at only RM10 of which 100% of the proceeds from the sale of each bottle will then be donated to the Waterful Sharing Campaign fund. These proceeds would then be collected to purchase two water filtration systems for Kampung Binjai, Pahanag and Kampung Ulu Geruntum Perak.

With the mascot

Held once a year with unique activities brought to Malaysians all the way from Korea, the Laneige Beauty Road is certainly not one to be missed as it holds tons of activities and events. In the meantime, for more details and updates, you can also check out Laneige's Official Website and Facebook Page for further updates.


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