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Take your homegrown brand to an international level | COSMOPROF Worldwide Bologna

At the conference

Alright everyone, I need you to take a deep breath, sit down and listen closely to what we have to share today.  Over the past week, you might have seen our Instagram stories relating to an international beauty network called Cosmoprof.

We went in for their official presentation to learn more about them, and thus discovered that from the 15th till the 18th of March 2018 (perfumery and cosmetics) and from the 16th till the 19th (Hairdressing, Salon, Beauty and Spa), they will be having their biggest international trade show for the beauty industry called 'Cosmoprof Worldwide Bologna 2018' in Bologna, Italy.

COSMOPROF Worldwide Bologna
[Bologna Italy, Las Vegas, Mumbai and Hong Kong]

The presentation

Now if you are a home grown beauty brand, whether it is in perfumery, hair-care or cosmetics, that is looking to expand or position yourself internationally, it is time to take notice of this because Cosmoprof is basically something like Gen Beauty in the US but on a more global scale.

It gives you the platform to connect and network with huge brands, plus  in the exchange in both distribution channels and consumer needs, the experience will give you a better understanding of the international market in total.

Knowing more

So how do you get in? Well if you take a look at Cosmoprof's official website, you can see that the platform already plays host to some of the biggest Italian exports of cosmetics brands to Southeast Asia like Prada, Versace and Bvulgari. Not only that, but some of the key players in attendance for 2017 will also be Amorepacific, Anastasia Beverly Hills, Artdeco, Aveda, Bobbi Brown Cosmetics, Collistar, Clarins, Dior, H&M, Kendo, Make Up For Ever, Hourglass, MAC Lancome, Shiseido, Smashbox, Urban Decay and more.

What you need to know

Hence in terms of this, the international network has officially made the announcement to partner and be in support with MATRADE (Malaysia External Trade Development Corporation) to bring together all the relevant distribution channels from the retail market, to trade professionals and digital.

Thus if you feel like you are ready to take part and exhibit your brand, what you can do is head to COSMOPROF's Official Website, fill in the form required and be a part of the waiting list. Organizers will then take note of your company's information and offer the best opportunity available to display.

On Overall

Now we can carry on and on about this because we believe that COSMOPROF is a great platform in order for home grown brands to have an international reach, but as advised in the presentation, know your brand well and do your research first, for that way you will thus be fully prepared for the exhibit and what will be coming your way.

In the meantime, for further details on this, you can head over to Cosmoprof's Official Website and Facebook Page for more updates, for after all Cosmoprof's network today is a huge global community made of over 6,600 beauty companies from over 160 countries and over 360,000 professionals from all over the world. It will certainly be a worthwhile investment in the long run.



  1. interesting event there.. i wouldn't have heard about this otherwise.

  2. What an exciting trade fair this is for those in the beauty and wellness industry. It is a huge market out there and to be able to showcase one's product overseas is a wonderful opportunity to capture more sales.


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