HABIB DIAMOND FEST RETURNS TO CELEBRATE THE GIFT OF HAPPINESS

Keeping its yearly tradition of celebrating the beauty of diamonds, HABIB has launched the latest installation of Diamond Fest that will run from 1st until 31st March 2022 celebrated at all its outlets.The Diamond Fest has been part of HABIB’s calendar for decades; it is an annual tribute by the homegrown jeweller for the diamonds and has become the jeweller’s signature campaign.  

 Since it is a celebration of diamonds, a comprehensive diamond collection has been prepared for the jeweller’s loyal diamond lovers. Diamond Fest 2022 brings forward a slew of stunning jewellery creations set in white gold, yellow gold and rose gold with exceptional craftsmanship that will guarantee to spoil customers nationwide. The premiere jeweller has put together exciting lines of collections for this Diamond Fest which include the H Collection, Gelora, Fire On Ice, DWA collection, Adore™, Empress and Polaris™ collection as well as a newly added international brand, Korloff fine diamond jewellery from Paris. 

The collections have been unveiled by Dato’ Sri Meer along with other models including the brand ambassador herself, Sanjna Suri all decked in stunning diamond jewellery from the Diamond Fest 2022.  “Diamond Fest provides a platform for us to share our expertise and knowledge about diamonds and the opportunity to show Malaysians that with HABIB, everyone can own a diamond,” says Group Executive Chairman Dato' Sri Meer Habib.  This year’s Diamond Fest will culminate with a four-day Diamond Fest Grand Finale from 31st March to 3rd April at all showrooms to mark the diamond birth.

Being a diamond jeweller since the 1960s, a beautiful arrangement of the antique rose-cut diamond jewellery also known as “intan” is also being showcased. Rose-cut diamonds are diamonds with a flatter cut introduced in the early 1900 before the technology advanced for brilliant cut diamond. Rose-cut diamonds shimmer and have a unique sparkle of light.   

The homegrown jeweller renews its commitment to providing its customers a full insight into diamond knowledge as it curates a series of exclusive workshops at its showrooms conducted by the brand’s in-house certified gemologist, in line with this year’s theme, Edutainment.   

Reflecting one of the core values at HABIB which is to encourage personal development within both its employees and customers, the initiative is conceived to give customers the confidence to make a sound purchase. A better understanding of the precious stone will give them the ability to appreciate its value and worth, and ultimately create a sentimental relationship between the jewellery and the wearer. The workshops seamlessly follow in the footsteps of HABIB’s past ventures to create an in-depth conversation around diamonds. The jeweller had previously flown in world-renown diamond cutters and brought in the real diamond cutting machine from the United States to let its customers in on the savoir faire behind its jewellery making.   

With more than 60 years of experience and expertise, HABIB ensures that this year’s edition of Diamond Fest will be packed with knowledge sharing sessions, one-of-a-kind jewellery creations with palatable price tags as well as attractive, not-to-be-missed promotions. This year’s Diamond Fest will culminate with a four-day Diamond Fest Grand Finale from 31st March to 3rd April at all showrooms to mark the diamond birth.