Seeing that Halloween is around the corner, Johnnie Walker Black Label unveils their new global campaign as part of the Johnnie Walker Character Series. Together with international artist Mattia Biagi, this fresh direction celebrates the individual taste and personalities of the different Johnnie Walker variants.
|The bold and edgy Make It Black Campaign|
Know for his great influence in powerful black artworks, Mattia Biagi combines effort with Johnnie Walker in order to find the perfect expression that characterizes the beauty of the Black Label.
Hence following two very successful club events, Johnnie Walker is taking Make It Black to greater heights by giving host the most exciting event the campaign has seen on Halloween, October 31st 2014.
Said to be inspired by young independent Generation Y risk-takers, the brand significantly evolves from the classic image of Johnnie Walker Black Label into a rather edgier personality that aims to make the Make It Black Campaign inspire consumers to leave lasting impressions through bold decisions.
In the meantime, for more information on the Make It Black Campaign, you can always visit the Johnnie Walker Malaysia Facebook Page. Hope to see you all there!