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Maybelline New York Volum' Express Big Eyes Mascara Media Launch

The Media Launch

Bigger, flirtatious, definition and length. All these attributes describes the new Maybelline New York Volum' Express Big Eyes Mascara which is designed to give you complete control over your lashes, with it's first of its kind applicator that allows you have 2X bigger eyes that is easier than ever to achieve.

The Display
Maybelline New York Volum' Express Big Eyes Mascara

Having done a full review and comparison about Maybelline New York Volum' Express Big Eyes Mascara before which you can read about it <here>, this mascara was designed for those who are anticipating volume, considerable length, and magnification to the eyes.

The Launch
Kittie YiYi's Pre-Fall Collection

At the media launch, we were treated to a discovery of Maybelline's latest Big Eyes range, complete with a full eye make over along with great company and wonderful food. In conjunction with the launch of the Big Eyes Mascara, Maybelline New York also invited fashion designer, Kitte YiYi to showcase her outfits from her Pre-Fall Collection.

The atmosphere
Generous Servings

Going through the explanation of application and demonstration from Senior Product Executive of Maybelline Malaysia Jojo Tan, the launch was a great success.

Which brings to another matter that I would like to bring to light on; which is from 10th of November 2014 onwards, Maybelline New York will be hosting a "Get the Party Started with Maybelline" competition where you will be able to stand a chance to win an all-expenses paid makeup party of your dreams.

So what are the mechanics?

1) Make a purchase of RM50 worth of any Maybelline New York Products.

2) Take a "we-fie" photo with five of your girlfriends and upload it on the maybellinesimplyfab Facebook page. Remember to tag everyone, including Maybelline.

3) Finish off with a creative caption to describe your dream party.

4) Email the photo and proof of purchase to Maybelline at

5) The three most creative entries will win the makeup party of their dreams and winners will play host to their five tagged girlfriends at the party of a lifetime, with all costs and expenses fully sponsored by Maybelline.

With fashion designer Kittie Yiyi
2X Bigger Eyes at the end of the launch

Not only that but from the 22nd December 2014 to 3rd of January 2015, you can also join Maybelline as they "Take the Party to Watsons." A special booth will be set up at selected Watsons stores where expert makeup artists will give free makeovers and advice to women who want to achieve the "Big Eyes" look effortlessly with Maybelline.

If you are a Watsons VIP Card Member, you will  also stand a chance to double your prize and win an exclusive Kate Spade bag when you join in the competition.

Maybelline New York Big Eyes Mascara:

Aspects: Micro Brush, Precision, Ultra lush volume and Push Up Effect on lashes
Retails: RM45.90
Color: Black
Availability: At all Maybelline Counters

Maybelline New York Big Eyes Shadow:

Aspects: 24 hour gel powder formula, smooth application, intense color payoff and 30% bigger eyes.
Retails: RM45.90
Color: Gorgeous Pink, Smokey Brown and Copper Gold
Availability: At all Maybelline Counters

Sounds pretty great right? So until the 10th of November 2014, do look out for more updates on their Facebook page on it but in the meantime, if you would like to find out more on the "Big Eyes" range, you can always head on over to their website. Till then, best of luck!



  1. Looks like an awesome event! I think Maybelines mascaras are the best in the biz!

  2. Oooh more makeup to add to my list! I love mascara.

  3. Looks like such a fun event! I love Maybelline mascara because it's affordable and it does work to elongate the lashes

  4. I'm not sure if this is already available here in our country. The mascara looks promising and perfect for eyelashes like mine that is thin and sparse.

  5. Considering they are already a big company, they still spend on advertising /events like this, which is good


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