|Be More Than Beautiful|
Before I start this post, I would like to wish The Body Shop happy 30th year in Malaysia! A joyous occasion for sure and I would like to thank The Body Shop Malaysia, Mamasan Tammy and The Butterfly Project for having me to attend the event.
Hence in conjunction to this wonderful occasion, The Body Shop combined their anniversary together with International Women's Day and celebrated their 30th year together with four inspiring women (Datin Paduka Marina Mahathir, Dato’ Ambiga Sreenevasan, Ivy Josiah and Zainah Anwar) who have worked their way to make a difference in our country.
|Fellow beauty bloggers enjoying the event|
I have always found that The Body Shop does wonderful events but what makes them really stand out is that the message always comes from straight from the heart.
Hence the reason behind this campaign is due to the notice that the generation have become increasingly concerned with the power of so-called 'reality' shows and its' growing influence with girls and young women.
Nowadays, the encouragement of a growing obsession with celebrities who are often famous for nothing but behaving badly and rudely in public, for selfishly over-the-top consumption, for a narrow-minded view of beauty, for the single-minded pursuit of wealth over any other value.
|Datin Mina Cheah-Foong giving out the token of appreciation|
Hence, the message for The Body Shop's 30th celebration "Be More Than Beautiful" was created because The Body Shop wanted to redefine what society considered beautiful and encourage people to celebrate women of substance who are made up of qualities worth pursuing.
I honestly could not think of anybody better suited for this campaign than these four inspiring individuals (Datin Paduka Marina Mahathir, Dato’ Ambiga Sreenevasan, Ivy Josiah and Zainah Anwar) for each of them have made a tremendous impact on our society, especially in terms of fighting for fairness, gender equality and empowerment for all women.
|Receiving their token of appreciation from The Body Shop|
The media launch was definitely an insightful one as each one of them shared their opinions with the media on the projection of beauty and it's impact on the new generation.
Even-though Dato’ Ambiga Sreenevasan was unable to make it to the launch, I have to say that Datin Mina Cheah-Foong, Founder and Managing Director of The Body Shop Malaysia did a wonderful job in making it a very successful and lively event.
|At Amarin Mid Valley|
After the media launch, we adjourned to Amarin to have lunch. We were allocated two tables and were treated 8 courses of delicious Thai cuisine.
Originally I had thought that I would be able to handle spicy food, but after having laid off it for so long, I would have to say that all that spiciness definitely brought back some color to my cheeks.
I really enjoyed the refreshing drink as well, (which I had mistaken for water at first) as it was lemongrass flavored with cold ice cubes. Overall it was a great selection, a generous plating and great meal.
|After the launch of Be More Than Beautiful by The Body Shop|
Overall the campaign was a great success and I was quite impressed to see how well the execution of the event was done.
Even after the few of us left Amarin and headed downstairs to go to The Body Shop to check out the Top 30 products, the venue had already been packed up and kept neatly in its designated corners.
|The 3 Products Chosen|
The best part of this "Be More Than Beautiful" campaign that I absolutely loved was that The Body Shop had arranged a token of appreciation for us in a form of choosing 3 full sized items from their Top 30 products in the store.
I found this to be a fabulous idea and I have to credit them for going the extra mile on this as we could have an choice to what products that we could fully utilize on our own. Always best to get what we need right?
So as for the 3 products chosen, I opted for:
- Japanese Cherry Blossom Perfume (50ml) retailing at RM83.00
- Spa Wisdom Africa Ximenia & Salt Scrub (350ml) retailing at RM115.00
- Nutriganics Drops of Youth (30ml) retailing at RM129.00
So before I end, I would like to say a big thank you to The Body Shop and The Butterfly Project for having me, and if you would like to find out more updates and information about the campaign or the products - kindly click on the links below for reference.
The Body Shop Official Website: www.thebodyshop.com.my
The Body Shop Malaysia Official Facebook Page: The Body Shop Malaysia
Also if you did celebrate International Women's Day on Saturday, hashtag #BeMoreThanBeautiful and tell us all about it! As a token of appreciation, you will also be gifted with an e-shopping voucher from The Body Shop as well.