|At La Cremeria Premium Launch|
Debuting its latest product last week, the new La Cremeria premium ice cream stick range was introduced at the Golden Screen Cinemas together with the screening of Jurassic World in Pavilion Shopping Mall. Previously available in the tub format, the La Cremeria Premium is now available to the public in a stick range; indulging in creamy goodness anytime anywhere.
|The display of the three variations|
Available in three new flavors; La Cremeria Absolutely Almond, La Cremeria Heavenly Chocolate and La Cremeria Delightfully Pecan, the stick range features 100% imported milk chocolate and golden roasted California almonds with a smooth and creamy ice cream center.
La Cremeria Absolutely Almond
Creamy vanilla ice cream with crunchy chopped almonds coated with rich milk chocolate and freshly sliced almonds.
La Cremeria Heavenly Chocolate
Rich chocolate ice cream with crunchy chopped almonds coated with creamy milk chocolate and crunchy cone crumbs.
La Cremeria Delightfully Pecan
Delicious pecan flavored ice cream coated with rich milk chocolate and freshly sliced almonds.
|Featuring singer songwriter Elizabeth Tan|
|La Cremeria Heavenly Chocolate|
With the introduction of La Cremeria's new stick range, the brand also revealed its latest campaign centered on the tagline "The World Can Wait" which highlights the importance of making time to enjoy the little moments that life has to offer.
Featuring a musical clip hosted on YouTube showcasing local singer songwriter Elizabeth Tan's La Cremeria moment, users can also experience special La Cremeria moments digitally and share them with friends via La Cremeria's Facebook Page.
|The Launch Gambit|
The campaign will be supported with on ground roadshows at selected Golden Screen Cinemas as well as BHP and Petronas stations nationwide from June onwards. As for the three variants of the premium ice cream sticks, they are available in major convenience stores and petromarts nationwide and retail at RM3.50 each.
For further details on these, you can also head over to their Official Facebook Page for more information.