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Chosungah22 launches in SaSa Malaysia


All about Chosungah22

Yesterday we witness the launch of Korean cosmetic brand Chosungah22 that is now exclusively available in SASA Malaysia, where deriving from the principle that makeup should be simple and fun; came from Korea's first generation professional makeup artist, Chosungah. (Creative Director of the brand)

Trying out the Dong Gong Minn Brow Maker

Bringing innovation to the new culture of beauty shopping, the range that is available is pretty extensive; so to highlight we take a good look at some of the best-sellers from Chosungah22; which covers its eyeshadows, brow makers, lip products and foundation.

Product Highlights from Chosungah22

The Range Available at SASA Malaysia

As we can see from the above, Chosungah22 has a wide variety of products where its packaging is mainly like art consisting of vibrant colors and innovative exterior.

Each of these have their own purpose of course, so the first one that we are going to take a look at is its Dong Gong Minn Brow Maker which allows a simple touch to create vivid and full brows, that also comes with a triangular tip that considers to angle of the wrist well.

A Closer Look

Admittedly, these do look a little like highlighters from the outside but rest assured that these brow makers do provide the opportunity to illustrate detailed & voluminous eyebrows at the same time. As for its retail, each of these four shades goes for RM89 each and are exclusively available at SASA stores nationwide.

Foundation, Primer and Cheek Smoother
The Foundation

Now in terms of coverage, here we have Chosungah22 Fresh Mix C&T Blender with SPF30++. Retailing at RM159, this is an iconic product of the brand that is known for its long-lasting powder and flawless coverage.

What's interesting here is, is that the foundation is also multi-functioning and with the best ingredients mixed within, the finish is basically to create the best conditioned skin for long lasting wear.

Swatches of the Jell-O Color Kit

In the meantime, for all of you who are huge fan of K-Pop, this Jell-O Color Kit eyeshadow palette is everything that you would want in a kit. After all, swatching these shades out, this was the one item that really stood out for us in its makeup range in terms of the formulation.

Nonetheless in the typical K-Pop fashion, these natural shadows come in 2 formulations (matte and shimmer that retails for RM169) but the ones above are more shimmery and sheer than overly pigmented. The consistency is like a fluffy cushion (seriously, not kidding) that naturally blends out without flaking. Layering the product on was also not an issue and fitting perfectly with all skin tones, this is one of the more universally loved brown shade kits out there in the Korean beauty market.

Swatches of the Flavorful Lip Shades

As for Chosungah22 Flavorful lip shades, each of them are quite light, leaving a rather nice sheer lip tint that when you pucker up will evenly distribute well over another darker or lighter shade (great for gradient lips).

However, there is also a Dual Lip Tint & Gloss retailing at RM89 that features 2 shades within (1 vibrant and 1 hydrated gloss) which infused with soothing cupuacu butter, leaves the lips moisturized and volumized throughout the day.


Now all these products from Chosungah22 are already available at SASA Malaysia stores, so if you would like to check it out, you can head over to the nearest outlet to you and have a look.

In the meantime, SASA Malaysia is currently having a huge sale where there are tons of great deals and discounts on favorite brands like NUXE, Pupa, Cyber Colors and more as well but for further details, you can always follow SASA Malaysia on Facebook for more information.



  1. Never heard of the brand before. Will check ouat at sasa later


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