The World's First Estée Lauder's Beauty Playground

Experiencing Estée Lauder's #BeautyPlayground

Experiencing Estée Lauder's first ever Beauty Playground was an immense delight and while this concept store in Sunway Pyramid was the first in the world of its kind, it was one that promises the latest of the season, surrounded by elements of the current 'it' girl and face of Estée Lauder, who is Kendall Jenner.

With the Global Makeup Artist, Leo Wong

This store was launched a couple of days back on the 26th of November by the Managing Director of Estée Lauder Malaysia Paul Savin, Senior Director Jessy Kim and Brand Manager Katrina Liew and was introduced to us with a Kendall Jenner inspired makeup demonstration by none other than Estée Lauder's Global Makeup Artist Leo Wong.

The Experience

The makeup used to create Kendall Jenner's look

So as you make you way into Estée Lauder's Beauty Playground, the first stop would be 'Glow On'. Here you will be able to speak to well-trained beauty specialists from the 'Dream Team' to discover personalized secrets to having great skin and the perfect canvas before moving on to makeup at 'Glam Up.' At this section you will be able to created endless possibilities with different shades, texture and colors.

The lipstick range

Foundations and concealers anyone?

This of course would be our favorite domain as you will be able to experiment with various looks and find one that is uniquely you, thus also discovering which products would work well on your skin. Lipstick shades would come in assortments and though their best sellers would be limited, you would also be able to experience the beauty within the store and try out the latest looks of the season in a fun and relaxed atmosphere.

Get Polished!

Another play area around Estée Lauder's Beauty Playground that should be highlighted is 'Get Polished'. This is as you have guessed it, is a section where you will be able to complete your look by checking out nail art inspirations and playing with Estée Lauder nail colors.  Once done, you will be able to complete your experience with your own personal choice of lip color as well. Plus if you are felling creative, you can also try out the various nail finishes and color on different nails as well.

The gift sets

The Variety

At the 'Mix & Mingle' section, you can give a try on some of the latest fragrances on the fragrance wall or check out the gift guide for cool gifting ideas. This would be a wonderful hands on experience to know more on the scents of Estée Lauder, plus if you are looking to get an ideal fragrance gift set for your loved ones, the more discoveries, the better.

The Fragrance Wall

With your beauty consultation, makeup, nails and your chosen fragrance complete, you can now make a walk to the finish line as the final stop for the day would be 'Strike a Pose'. This set up is to take a selfie against a digital photo wall to showcase your brand new look of the day. For personal customization, you can also select the preferred background from a selection based on one's mood or style as well.

The wide range at Estée Lauder's Beauty Playground

Overall the beauty playground is certainly an experience to go through first hand as it takes you through a transformation journey, and with it being the first global concept store which is specifically targeted at millennials, it is truly one of a kind.


In the meantime, for more information on the journey, promotions and exclusive stories, you can check out the Estée Lauder's eCommerce Site for further details.


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