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Unleashing your creativity with the Canon EOS M10 & Rilakkuma

With Rilakkuma

Nowadays compact cameras are getting more and more handy to carry around with us and thus partnering with the much-loved character Rilakkuma, Canon is now encouraging users to artistically incorporate the ToyTravel trend (Nui-Dori) that would inspire creativity amongst social media users.

So with this aspiration at hand, Canon has now kicked off this artistically incorporated  movement with a cute travelling companion (a limited edition 24cm Rilakkuma plush toy) together with a special edition of the EOSM10.

Anyone up for some fun?

However if you are unfamiliar with the ToyTravel trend, no worries let us debrief you for a quick second; for ToyTravel is the art of photography where toys imitate life (kind of like the Barbie one on Instagram?).

This injects creativity and fun into everyday adventures with a preferred animated object and thus with this the possibilities and endless. Hence with the Canon EOS M10, the trend is thus empowered to share stories of their travel and adventures through high quality photos.

The Canon EOS M10

The Canon EOS M10

Now in terms of the camera, the Canon EOS M10 is the lightest one in its compact series. It's design combines sleek together with chic and captures superior quality photographs and videos for sharing on social media platforms.

So with regards to this newest addition to Canon's EOS M range of high performance mirrorless interchangeable lens cameras, this EOS M10 has a large 18.0 megapixel APS-C sensor and fast Hybrid CMOS AF II system as well which on personal note is great for its user as the camera can snap excellent quality photos quickly without any missed opportunities.

The Kit

However for those of us who love portraits or selfies, this camera has an excellent Selfie Portrait mode that features a one-touch beautification shortcut that has a skin smoothing effect. An important part is also its Wi-Fi feature that allows seamless sharing too.

So what's Canon up to for now with regards to this launch? Well together with the introduction of this new EOS M10 Rilakkuma box set, the brand has also launched a ToyTravel photo challenge where participants are required to incorporate different contest themes into their photos. Every winner of each theme will thus stand to win an EOS M10 kit (EF-M15-45mm) along with a 24cm Rilakkuma plush toy. Details will be listed below for reference.

ToyTravel Photo Challenge Details:

  • Follow @CanonAsia on Instagram or Canon Imaging Asia on Facebook.
  • Take a picture according to the theme using your favorite toy with the hashtags #EOSM10Rilakkuma and #toytravel and post them on your Facebook/ Instagram profiles.
  • Set your profile to public.
  • There are a total of 3 themes for the contest and you will have 1 month to capture the perfect ToyTravel photo for each theme. More details at <Here>

Who is up for the challenge?

In the meantime, for those of you who would like to know more about the camera and the collaboration between Canon and Rilakkuma, you can always visit Canon's Official Website for further details. For updates and more, you can also visit Canon Imaging Asia on their Official Facebook Page as well.

Retail Prices for the Canon EOS 10:

  • EOS10 (EF-M15-45mm): RM1999
  • EOS M10 Kit II (EF-M15- 45mm & EF-M22mm): RM2499
  • EOS M10 Kit III (EF-M15-45mm & EF- M55-200mm): RM3199



  1. awww the rilakkuma is so cute!! :D i wish to travel with rilakkuma and a good camera too

  2. Oh gosh I wish I can have that camera.... I so desperately want one that can take super sharp pictures....

  3. This is such a cool camera to win! I usually already travel with a toy so I definitely am joining!

  4. Your pictures are always on point and beautiful. What software do you use?
    And it was nice to finally meet you, the beautiful blogger.

  5. Hmm... toy travel not for me. Hehehe.... The bear is cute though.

  6. Sempat lg or not to join the contest

  7. So cute the Rilakkuma plush toy, wish to get one too for my collection :)

  8. I want that Rilakkuma toy, nice to catch up with you girls.

  9. The event was so fun! Nice seeing you. Wish to own the camera one day hehe

  10. Good info. Thanks for sharing. Later can buy. Hehehe

  11. Oh god that huge rilakuma. feel like cuddling ;3


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